The Picture Works and Barnardos teamed up last Tuesday to communicate a poignant PR message via Light walker projections on behalf of under privileged children of Ireland. The message was illuminated and brought to life in very close proximity to key government builds, was very simple but powerful- “Dreading December”.
The projections were also intelligently placed/targeted e.g. projections on other government buildings like the Financial Exchequer.
Our projections on the Dail were picked up by the Irish Examiner last Friday driving home the message to the masses that under privileged children of Ireland are truly dreading the budget that is to be released on December 7, 2010.
We are extremely proud to have been involved in and support this incredibly important cause.