Mickey Rourke is the face of Bavaria's new election-style format posters which are currently displayed in our lightboxes around the country. Womens aid are using our network to run alongside their National Public Awareness Campaign on Dating Abuse. The campaign is target at 18-25 year old women. i-Site is an ideal format for them as 18-34 year old adults are 54% are more likely to have seen product advertising in pubs and clubs in the last week in comparison to other OOH Media.(TGI, 2010)