Barnardos Light Walker

The Picture Works and Barnardos teamed up last Tuesday to communicate a poignant PR message via Light walker projections on behalf of under privileged children of Ireland. The message was illuminated and brought to life in very close proximity to key government builds, was very simple but powerful- “Dreading December”.

The projections were also intelligently placed/targeted e.g. projections on other government buildings like the Financial Exchequer.

Our projections on the Dail were picked up by the Irish Examiner last Friday driving home the message to the masses that under privileged children of Ireland are truly dreading the budget that is to be released on December 7, 2010.

We are extremely proud to have been involved in and support this incredibly important cause.

Guinness Rugby Autumn League

This Sunday marks the end of the Guinness Rugby Autumn League. For all fixtures we have one of our screens and light walkers touring the vicinity of the Aviva Stadium and after the game around town adding to the atmosphere.

Xmas Light Walk

Last week just before the weather got really cold the Light Walkers headed out into the City to bring some festive cheer to the folks of Dublin. The cheer was provided in the form of colourful Art from the Children Of Griffiths Barracks School and was done in association with Barnardos.

Carlsberg Light Walker Ireland v France

On Saturday night our Light Walkers were part of the sea of green that descended onto Croke Park. Great atmosphere!

Guinness Rugby Eventv and Light Walker

Guinness rugby series started on Sunday at Croke Park.
Our Light Walker and EvenTv added to the occasion. Check out the video above. For further information on either media contacts us at 01 2300 558.

Come on Ireland

Ireland’s sporting hopes will be focused on Croke Park this weekend. We will be there adding to the atmosphere with our Light Walkers and Eventv Screens for Carlsberg and Guinness. Keep and eye out for them....

Check out some of our Light Walker videos here and our Eventv ones here

Come on Ireland!

Carlsberg Light Walkers

It has been a big week for Irish Soccer as we moved a big step forward in going to South Africa next summer - we qualified for the playoffs. Our Light Walkers played our part and provided colour and cheer on both Saturday and last night for Carlsberg soccer! Bring on November.

Light Walkers and Urban Screens for G250

The Guinness 250 celebration proved to be a great day and night in Dublin. There was serious buzz and great atmosphere in and outside the pubs. By all accounts some of the live music was just incredible but we didn’t get much opportunity to witness that (except maybe a couple of moments in the vicinity of Calvin Harris and wished it was longer!)

We had 6 very high quality mobile screens which we parked up outside the music venue bars and drove around various areas of the city. We think they looked pretty impressive both in daylight and at night.

In addition to these screens we were out around busy bars with our Light Walker Projections. We got a great reaction from people in the street and the crowds of people drinking outside pubs enjoying a very rare balmy night. Who do we lobby to have it again next year?

Happy Arthur's Day!

The Arthur's Day celebrations begin in Dublin at 17:59 with a global toast to Arthur Guinness to mark the 250 years since he signed the 9,000 year lease on the St. James's Gate brewery and kick off the beginning of the Arthur’s Day global events. In Dublin thousands of people will be coming together to experience the live music events in over 30 venues across Dublin from intimate gigs in pubs to music venues and even a concert at the St. James’s Gate brewery itself.

Keep an eye out for our 6 LED Trucks and 3 Light Walkers which will be displaying and projecting images around Dublin City this evening.

Light Walker: Guinness Hurling

This past weekend our Light Walkers were projecting videos for Guinness Hurling around the cities of Dublin, Kilkenny and Thurles. Check them out in the video above.

The Secret Of Kells Light Walker

The Secret Of Kells is a unique animated movie from Irish company Cartoon Saloon. Set in 9th century Ireland this beautifully made animation details the origins of The Book Of Kells from the perspective of an adventurous 12-year old named Brendan.

To celebrate the launch, our Light Walkers projected a 60 second trailer from the film around Dublin.

Check out The Secret of Kells website

Chinese New Year and Western Union

The Chinese New Year was celebrated on the streets of Dublin last weekend. We were out in the City with our light projections for Western Union.

Irish Traveller Movement Light Projections

The 10th December, The International Day of Human Rights is always a big day, this year in particular as we commemorate 60 years of the UN Charter. The Irish Travellers Movement Light Projections in Dublin that evening were a timely reminder for those going home from work and late night shopping of the importance of the day and that Human Rights isn't just an issue for foreign climes but here at home too.

Heineken Lightwalkers

Last weekend we battled the elements and brought our Light Walkers to Cork and Limerick to publicise Munsters game at Thormond Park.

Dusk 2 Dawn Climate Change Update

Our recent Dusk 2 Dawn light projection went down brilliantly. Here are some of the images from Friday night as promised .



There was a lot of activity around Dublin on Friday night with The Dublin Docklands Maritime Festival 2008 in full swing. Celine Dion was playing to a near capacity Croke Park just up the road and the long weekend made it a memorable Friday night.



MInister for The Environment John Gormley was in attendance as was Dublin Lord Mayor Paddy Bourke.



Dusk fell around 10.45pm.



We moved on down to Dame Street later in the night. The Dublin City Council building provided a great blank canvas. The projections looked great. Lot's of people stopped to take a look.

Dusk 2 Dawn - Customs House Quay

Check out the latest Dusk 2 Dawn Light Projections down on the Liffey tonight. From about 10.15pm onwards The Customs House will be illuminated and we will projecting video and still images onto the magnificent 18th century Gandon building.



The Customs House now houses the Department of Environment, Heritage and Local Government and Minister John Gormley will be present.
For further information on Climate Change please veisit www.change.ie
For further information on Dusk 2 Dawn & Light Walker Projections please visit www.thepictureworks.eu

Climate Change - Ennis 2008 / Dusk 2 Dawn Light Projections

Built in 1850, Ennis Courthouse provided the backdrop for some stunning Light Projections on 25th April 2008. Minister of State at The Dept. of Environment Tony Killeen was on hand to officially launch the TV commercial 'Challenge' Here is a link to the official website for Change - Irelands plan of action on climate change



Our Light Walker and Dusk 2 Dawn Light Projections are a visually stunning addition to the Cityscape. For those of you that have not seen our previous Light Walker campaigns Check out some of our Bud Rising Dublin 2008 videos and photos. Here is the link http:www.thepictureworks.eu

Postcards in the Papers

The last week has been pretty cool. We got a mention in the media and marketing section of the Irish Independent on 17th April. Our City Card postcard racks got an endorsement from Maurice Cullen, Head of Brand and Marketing Communication at Vodafone, Irelands second largest ambient spender in 2007.
Here is some of what Cullen had to say, "The strength of ambient is that it is highly targeted and highly impactful. We have postcards at the entrance to pubs, we use them to advertise things like a loan because typically when people run out of credit on a night out they want to ring people, so it works really well"

Our new Lightwalker Projections also got a mention in Sunday's Business Post Media and Marketing section. Stay tuned for some cool video's we recorded during Bud Rising 2008. For further info here is a link to our website.

Light Walker Projections

These are not quite Star Wars light sabres but they are something similar!

Brand ambassadors wear the system which consists of a hand held projector and back mounted battery pack with speakers. The Light Walker Projectors walk among crowds in targeted places at specific times and project images and video clips on walls, footpaths and any other surface, while interacting with the consumers.


These projectors are most effective in low-light environments and have an optional sound system which can be used in conjunction with the projections.


Our first Light Walker Projector campaign was undertaken by Budweiser publicising Bud Rising Festival in Dublin running during April 2008.

If you have a particular requirement please let us know and we will provide you with a cost for your activity. http://www.thepictureworks.eu