Our EvenTv Screens were seen by thousands of Rugby fans as they entered Croke Park last weekend. After the match there was also 2 mobile screens that could be seen around Dublin city centre on behalf of Guinness and Jameson.
This is what Vizeum had to say:
“For the JDIFF campaign Vizeum and The Picture Works worked together to bring the TV ad to it’s core audience of males aged 25-34 ABC1 through the outdoor medium by running on a 25 metre Digital truck where the TV ad was displayed on a loop at Croke Park for the Ireland v Italy 6 Nations match. This was a very effective way of reaching the Jameson audience on their way to and from the match and was very impactful on the day. Given the mobility of the Digital truck we were able to target the high footfall areas throughout the day to great effect.”